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Salt Lake's New "Pop-Up" Winter Markets (SL Mag)

Thursday, 15 November 2012 18:02

Local foodies already know about Salt Lake's bustling Downtown Farmers Market in the summer, but fewer have heard about the "Pop-Up" Winter Markets. And the Downtown Alliance is excited to launch its series of winter markets starting this on Saturday, Nov. 17 from 10 a.m.–3 p.m.

With a focus on local foods, the one-day events will be held monthly from November to April at different downtown locations. These "Pop-Up" are aptly named, offering dates, times and themes in advance, and listing location and vendors only two weeks before.

"The response from growers and potential vendors has been tremendous, and we're excited to show people just how much local food can be found in the cold winter months," says Alison Einerson, Winter Market Manager.

The Downtown Alliance hopes that a Winter Market will encourage increased food production by local producers during the winter by giving them a direct marketing outlet. A variety of produce will be available from local meat, cheese and baked goods to apples, pumpkins and eggs. The idea is that the "Pop-Up" Winter Markets will build awareness and create a foundation for a year-round, daily Public Market in the future. For now, The Downtown Alliance's main goal is to expand to weekly winter markets by next year.

Funding for the Downtown Farmers Market will be provided in part by a USDA Farmers Market Promotion Program grant. The grant will also support an educational component through USU Extension to teach local growers and vendors growing techniques for colder months, such as how to build hoop houses, high tunnels and greenhouses, as well as what to plant for the climate, how to secure funds for expansion and the best way to store late-harvest veggies.

Keep an eye out for Spring dates as well as vendor and location listings by visiting the SLC Farmers' Market website, facebook page or twitter.

Upcoming markets are as follows:

November 17: "Give Thanks"

Rico Foods Warehouse – 545 W. 700 South

Chefs from Frida Bistro will be on-hand demonstrating meal ideas with local foods for Thanksgiving. Utah Food Bank will be accepting donations and the Salt Lake-based band Touchstone Coyote will perform.

December 15: "The Holiday Table"

'Tis the season for gatherings and feasts—marketgoers can find many items to complete their Holiday Table at this "Pop-Up." Locally made pies, sustainably raised beef and lamb, cider from local apples and much more will be available.

January 12: "Healthy New Year"

Guest chefs will focus on light and low-calorie cooking, and they'll have kid's activities, food trucks, and New Year produce.

February 9: "Chocolate and Cheese"

Find deliciously and unique ingredients for a romantic meal, and stock up on local chocolates, cheeses, sweets and treats.