Blog
  • How Do You Get Downtown?
    There is an energy downtown you cannot find in suburban office complexes, generated from a diverse m
  • Retail Therapy
    The Gateway, City Creek Center and everything in between. All year longpeople can enjoy shopping at
  • All in the Family
    The elegant, curved glass case holding shelves of jewel-like Chocolatier Blue confections inthe midd
  • A Tale of Two Skylines - A Call To Action
    Downtown Salt Lake City is the regional center for culture, commerce and entertainment in the Mounta
  • The Gardens at Temple Square
    The welcoming gardens at Temple Square provide a much-needed escapefrom the hustle and bustle of dow
  • Getting Around
    THERE ARE MANY WAYS TO MOVE AROUND downtown SLC. If you're driving, save some time,hassle and money,
News
Spotlight
Calendar
Connect

Survey Shows Positive Perceptions of Downtown

Wednesday, 07 November 2012 09:57

*MEDIA RELEASE*

Contact:
Downtown Alliance
Nick Como
(385) 225-7101
This email address is being protected from spambots. You need JavaScript enabled to view it.

FOURTH ANNUAL SURVEY SEES POSITIVE PUBLIC PERCEPTION OF DOWNTOWN
Respondents note options & variety, as well as City Creek Center, for reasons to visit downtown.

Salt Lake City (October 26, 2012) – A state-wide survey of downtown Salt Lake City shows positive perceptions among Utahns, as well as an increased connection with the capital city. The data compares results from studies conducted in each of the past four years.

The research overwhelmingly pointed to a large choice in options and a variety of experiences, which can only be found downtown, as the driving force for visitation to the Central Business District. Dining remains the primary motive for visiting the city center, as well as shopping, nightlife and religious activities.

City Creek Center's opening in March spurred a renewed interest in visitation to downtown. The new outdoor mall was many residents' initial reason to visit downtown. Additionally, 45% of City Creek diners and shoppers went on to discover new business outside the City Creek boundary, creating a "spill-over" effect of new patronage.

When asked if their perceptions of downtown had improved in the past 12 months, over 60% noted an improvement. A majority of those surveyed also felt a stronger connection to downtown – an important ownership to their capital city.

Parking was highlighted as the main deterrent for a visit downtown, although 60% did agree parking is more available than a year ago, as well as becoming more convenient within that time frame. A majority of respondents have experience with the cities new meters – one of many changes to the parking program downtown. The Downtown Alliance has partnered with the Salt Lake City on an education outreach program to explain the new changes to parking, as well as implementing strategies for a more positive parking process.

Light House Research conducted the telephone poll of over 400 Utahns in coordination with downtown-based Richter 7 who donated services to help direct and compile the research. The poll was conducted in August and September of 2012, and has a 4.89 margin of error. The annual benchmarking poll was initiated in 2009 to measure regional attitudes about Salt Lake City's downtown.

The Downtown Alliance is dedicated to building a dynamic and divers community that is the regional center for culture, commerce and entertainment. For more information, visit downtownslc.org
###