|  |  |
| What's New in Downtown Salt Lake City | |
| Downtown Transportation Master Plan Advisory Committee Approves Project Goals, Pursues Public Feedback |
|
On June 8, 2006, the Salt Lake City Downtown Transportation Master Plan Advisory Committee approved goals and objectives for the year-long study, which will examine and recommend solutions for parking, bus and LRT routing, a downtown circulator, pedestrians, bicycles, and the “hierarchy of streets.” The Salt Lake City Council then approved the goals on June 15th. Goals for the study, funded by Salt Lake City, the Redevelopment Agency of Salt Lake City, UTA, the Salt Lake Chamber, the Downtown Alliance and UDOT, are listed as:
Serving Downtown: Downtown transportation will be supportive of and compatible with Salt Lake City’s vision of downtown and downtown land uses, activities and businesses.
Pedestrian Friendly: Downtown Salt Lake City will be pedestrian friendly, where walking is the primary mode of transportation.
Easy to Use: All forms of downtown transportation will be easy to use and understand.
Enhanced Transit Accessibility and Mobility: All transit resources available in downtown will be used to enhance regional accessibility to downtown and mobility within downtown.
Balanced Modes: Salt Lake City will creatively address congestion and enhance mobility in ways that are compatible with the other goals and objectives for downtown. Public and stakeholder feedback is being gathered in meetings with community leaders, and in open houses and other meetings. To view a video summary of the initial Public Open House, and to stay aware of different aspects of the plan as the project moves forward, please visit www.slctrans.com, where you may also share your thoughts about the plan. The Downtown Transportation Master Plan will serve as a comprehensive, long-term transportation strategy for downtown, covering all elements of the transportation system, over the next 25 years. | |
 | |
Downtown Alliance Launches New Marketing Campaign (April 2006)
The Downtown Alliance has released a unifying mark that will be used to certify authentic Downtown events, promotions and products. The release of the mark coincides with the most impressive period ever of investment in Utah’s capital city and the opening of a new information center at Salt Lake City’s Main Library, the second most visited attraction in downtown. Downtown events and products sponsored by the Downtown Alliance – concerts, festivals, web site and guides – will use the mark. Other downtown business and property owners will also be invited to use the mark in their advertising, on their construction walls and cranes, and in their communication materials.
“Marks, seals, stamps or tags carry a promise – a commitment to the consumer that they are getting something distinctive,” said Robert Farrington, Executive Director of the Downtown Alliance. “Downtown Salt Lake City is no different. It is the heart of our state and the intermountain region. As such, it embodies signature traits of our region as the seat of government, the center for commerce, the central place for arts and culture, and the financial and legal center of our state. Truly, it’s the place.” More than $1.6 billion will be invested during the next five years in Downtown Salt Lake City – more in a shorter period of time than has ever occurred. The mark will be used to celebrate this investment and unify downtown, at some level, as a single product. Residents and visitors will see the mark right away in new materials and places promoting downtown Salt Lake City like the Downtown Guide (a listing of restaurants, nightclubs, art galleries, retail, entertainment, financial institutions and other services), a downtown information center at The City Library’s Urban Room, and the Web site www.downtownslc.com, the premier Web site providing downtown information and event listings. “We invite other downtown businesses and organizations to use this mark in their promotional materials,” said Farrington. “Downtown property owners and businesses have told us that they want a symbol of unity, a mark, if you will, that captures their commitment to downtown as the central place in our state to work, shop, eat, be entertained and invest. We anticipate the mark being used in street banners, on race t-shirts, on construction fencing, in ad campaigns, and in other activities or products associated with downtown.” The mark was developed by The Summit Group Communications, a full service advertising, research, branding and public relations firm located in downtown Salt Lake City. The design symbolizes downtown’s distinctive qualities. The color scheme and overall look is symbolic of the new activity that is occurring, the star connotes Salt Lake City’s status as the capital city and center of the intermountain region, the grid captures downtown Salt Lake City’s origins – an orderly and livable city that was designed with the future in mind – and the line “It’s The Place” conveys our connection to our past, our excitement about today, and our commitment to tomorrow. For more information on the Downtown SLC mark and Downtown guides, contact Camille Winnie, Downtown Alliance Program Manager, at 333-1106 or email camille@downtownslc.org
| |
| |
"Downtown SLC branding campaign has familiar ring"
By Heather May, The Salt Lake Tribune
Thursday, April 6, 2006
To capitalize on downtown Salt Lake City's revitalization, the Downtown Alliance and Salt Lake Chamber have developed a branding campaign that will sound familiar.
The slogan: "Downtown SLC. It's the place."
Clearly it harks to the past when Brigham Young looked across the valley in 1847 and said, "This is the right place."
But the Downtown Alliance hopes it also represents the present and future by labeling downtown as the place for arts, culture, business and housing.
"It's a new day," Downtown Alliance Executive Director Bob Farrington said Wednesday, referring to the dozens of projects planned or recently completed downtown. His office counts 46. "That deserves a new look, a fresh look that captures the energy of what's happening."
Mayor Rocky Anderson is supposed to be at today's official launch of the branding campaign, though he didn't know the slogan until told Wednesday by a reporter. His response: "I'm sure there are people who know what they're doing who come up with these campaigns."
Anderson said it makes sense to build on Utah's already well-known tag line of "This is the place."
"I hope, in doing that, others don't feel like they're somehow being excluded," he said. "But I do like the message that Salt Lake City downtown is the place to go. It does have everything in terms of arts, culture, entertainment and great dining."
Today's unveiling is set for 4 p.m. at the Main Library, where the Downtown Alliance will open an information center called The Downtown Place in one of the retail spaces. That center - housed at the city's showcase library, which draws 3 million visitors a year - will provide information about activities, restaurants, business developments and housing projects.
The alliance also overhauled its Web site - http://www.downtownslc.com - to focus more on activities, because they help distinguish the urban core from the suburbs.
The alliance paid $7,500 for work on the brand and Web site.
The alliance will use a logo - including a grid as a reminder of Salt Lake City's street system and a star in a nod to its capital status - in its materials and events, and hopes others will use it, too. It wants to see the brand in restaurants, shops, event posters, as well as on construction cranes.
Natalie Gochnour, the chamber's vice president of policy and communications, hopes people will see the brand and know the building projects are "part of one downtown, one city renewal."
Although the logo has LDS connotations, the marketing company behind the new logo, The Summit Group, says it should apply to the gamut of downtown activities - from the LDS Church's Temple Square to the bar called the Tavernacle. The Summit's Christy Maycock said she wants the logo to "reinforce how much activity is happening." | |
| |
Downtown Art & Culture District Summary Findings
HVS International, a leading global hospitality consulting organization based in Chicago, Illinois, has completed a market study on the feasibility of a Downtown Art and Culture District. The funders of the study- Redevelopment Agency of Salt Lake City, Salt Lake County, Downtown Alliance, and Salt Lake Chamber- will now work to implement a downtown arts and culture district that will enhance Salt Lake's exceptional cultural assets.
Copies of the Art & Culture District summary findings can be downloaded from the Downtown Alliance website. For more information, contact Bob Farrington, Executive Director of the Downtown Alliance, at 333-1101 or email bob@downtownslc.org . | |
| |
Downtown Token Usage Update
The recent partnership with the Downtown Alliance, Utah Transit Authority, and the Capitol Hill Preservation Board has been a big success in helping to alleviate parking problems on Capitol Hill during the recent Legislative session. Due to the the current construction efforts at the Capitol, there was reduced availability for parking. As a solution, the Capitol Hill Preservation Board purchased Downtown Tokens and distributed them to Utah State legislators and visitors, who used the Tokens to park downtown and take a UTA Shuttle bus to the State Capitol.
Allyson Gamble, Director of Public Relations and Communications for the Capitol Hill Preservation Board, reported using all 5,000 Downtown Tokens during the session; and the UTA shuttle was used for over 9,000 riders. The program also received compliments from the Utah State Senate and House Leadership.
For more information on the Downtown Token, visit the Downtown Alliance website, www.downtownslc.org or call Michelle Higham at 333-1107. |
|
|
|
